Adam Anderson, Chief Commercial Officer at The Fragrance Shop reveals the notes that will knock the socks off your spouse on the big day.
Our sense of smell is powerful, which is why the fragrance we choose to wear can have such a huge impact on the way people view us, form first impressions and define us to others. This is never more important than on your wedding day.
Fragrance can make us feel powerful, romantic, nostalgic, uplifted and everything in between, but did you know that your fragrance can also be incredibly alluring, and may be a deciding factor in attracting your dream partner? Fragrance fills our sense of smell with pheromones of the object of your desire and can inexplicably draw you to them and them to you. Never underestimate the power of a sexy fragrance, as they possess aphrodisiac qualities, and can trigger subconscious sexual responses. Just what you need on your big day.
Adam Anderson, Chief Commercial Officer at The Fragrance Shop explains the notes that will get the immediate attention of your wedded husband or wife as you say ‘I do’.
“Musk is the most used raw material in fragrance and can be found in the base of almost every scent. Its earthy, animalistic, carnal qualities balance perfectly with other notes, and it really lingers long after application which means even at the end of your date, you will still omit the fragrance to your partner. The smell of musk closely resembles that of testosterone, which means it is more likely to act as a pheromone. Scientists have found that a musk strong musk scent is particularly attractive to females as a women's sensitivity to musk is almost 1,000 times greater than that of men's—hence it is claimed that musk can act as an aphrodisiac.”
Adam’s Picks for Her, and for Him:
Mugler, Angel Eau De Parfum 50ml Refillable Spray, £77.50, The Fragrance Shop
HUGO BOSS, Boss Bottled Absolute Limited Edition, Eau De Parfum 50ml Spray, £47.00, The Fragrance Shop
“Studies have shown that lavender has an arousing effect because it relaxes and de-stresses the body and sense. Lavender is also known as the 'herb of love,' and has been used as a scent to attract the opposite sex before bottled perfume even existed. It has typically been used in male scents, but in 2020 we are seeing a burst of lavender women’s fragrances, which add a sexy, androgynous edge.”
Adam’s Picks for Her and for Him
Yves Saint Laurent, YSL Libre, Eau De Parfum 50ml Spray, £77.50, The Fragrance Shop
Armani, Stronger With You Freeze, Eau De Toilette 100ml Spray, £71.50, The Fragrance Shop
“Sandalwood has been used for over 4,000 years as an aphrodisiac, as it relieves tension, relaxes muscles and is well known for its meditative properties. It’s also said that it can heighten your sexual chakra. As the name suggests, it has a woody, muskier aroma, but is still sweet which makes it incredibly popular in both male and female scents.”
“Jasmine is so hypnotic that it’s used in over 80% of female fragrances, and 30% of male scents. Jasmine is the perfect mix of floral and wood, and it is traditionally used as a holistic scent to enhance libido – making it the perfect Valentine’s companion. Jasmine is sexy, heady, humid and almost has a ‘dirty’ scent thanks to its natural production of indoles, a raw chemical compound. This makes it the perfect note for the hottest of dates. Jasmine isn’t just a one trick pony, as well as being sensual it also has positive effects on the brain as it can help to ease stress, anxiety, low mood, fatigue, and even menstrual cramps.”
“Tuberose is arguable the sexiest scent of all time. It may look like a beautiful, delicate flower, but the Tuberose is one of the most controversial and subversive scents in the fragrance industry. It is heady, heavy, super sweet and incredibly full bodied. Like Jasmine, it’s alluring appeal comes down to the idoles which give it a potent appeal. Indole is also produced in small amounts by our skin and released during sex, which goes to explain why most people are attracted to the scents. It comes down to chemistry.”
Michael Kors, Michael Kors, Eau De Parfum 30ml Spray, £48.50, The Fragrance Shop
Lacoste, Eau De Lacoste L.12.12 Blanc, Eau De Toilette 50ml Spray, £28.00, The Fragrance Shop