PureHA’s new enhanced formula is the new and exciting answer to anti-ageing. Using extensive scientific research, this clever beauty breakthrough provides users a daily dose of pure hyaluronic acid and vitamin C to effectively hydrate and nourish the skin from within. Available in a handy sachet, the clear, tasteless liquid is simply added to any soft drink to help you achieve a more hydrated you.

Hyaluronic acid is the key ingredient responsible for creating the skin’s smooth appearance. Mainly located in the collagen of the skin, it acts as a moisture retaining gel that ensures complexions appear fresh and youthful. However, as we age the body’s hyaluronic acid levels are significantly reduced which contributes to the visible signs of ageing. PureHA provides a tangible answer to this as it effectively replenishes the body’s natural hyaluronic acid, boosting moisture levels helping to slow down the ageing process. Designed using an innovative liquid formula, proven to be more effective than any other form, PureHA is easily absorbed by the body within just 60 minutes. Be it the only skincare measure you take, or to complement your existing skincare regime, users of PureHA will notice the benefits within 30 days. For years, hyaluronic acid has been the ‘must-have’ ingredient in many skin care products, and now you can hydrate from within with PureHA. Benefits of PureHA include a smoother skin tone, a reduction in fine lines, and most importantly plumper and more hydrated skin.

The Science behind Hyaluronic Acid

As we age, fibroblasts (which produce collagen), fibronectin (which provides strength and structure) and elastin (which gives the skin its elasticity) become less active and therefore produce less hyaluronic acid. As a result, collagen fibers become more fragmented and thick leading to older facial looks. By incorporating PureHA into your anti-ageing routine, the production of collagen is promoted which, over time, promises a more youthful appearance.

Commenting on PureHA, Dr. Howard Thomas, Scientific Director of the brand said:

“We don’t believe in fuss and so, as the name suggests PureHA is exactly that, pure! Its minimal yet effective formula ensures that the product is suitable for vegetarians, those who are lactose, wheat and gluten free and of course those who want to stay away from any artificial colours or flavourings. Achieving smoother, clearer, plumper skin has never been easier and we are extremely proud of what we have created and excited to share it with consumers.”

Available from www.pureha.co.uk and Waitrose stores. For more information call 01480 869 456. PureHA RRP’s at £29.95